Target Loses And Costco Wins In Web Traffic On Feb. 28 Economic Blackout Day

ToplineAfter the People’s Union called for consumers to halt all online shopping on Feb. 28 in an “Economic Blackout,” Target lost that day in website visitors compared with mid-February Friday traffic, while Costco powered through with a 22% uptick, according to exclusive data from website analytics platform Similarweb.On Feb. 28 blackout day, Target website visitors dropped 9% compared to Friday, Feb. 14, from 5.2 ... [+] million to 4.7 million. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket ...