Lifeway Foods® CEO Julie Smolyansky to Appear with Katie Couric at the SHE Media Co-Lab at SXSW® to Discuss Gut Health Trends and History of Lifeway Kefir

Core Insights - Lifeway Foods, Inc. is promoting awareness of new gut health research linking long-term consumption of fermented milk to a reduced risk of colorectal cancer [1][2] - The company’s President and CEO, Julie Smolyansky, will discuss these findings at the SXSW conference alongside journalist Katie Couric [1][2] Company Overview - Lifeway Foods is a leading U.S. supplier of kefir and fermented probiotic products, emphasizing the health benefits of their offerings [1][4] - The company aims to enable healthier living through high-quality fermented milk products rich in bioavailable nutrients [4] Research Findings - A recent study from Mass General Brigham indicates that individuals consuming two or more servings of fermented dairy weekly experienced a 20% reduction in colorectal cancer incidence associated with Bifidobacterium [2][3] - The study followed participants for over three decades, reinforcing the belief that yogurt and fermented milk products are beneficial for gastrointestinal health [3] Product Information - Lifeway Kefir contains 12 live and active cultures, and is rich in protein, calcium, and vitamin D, designed to support overall wellness and maintain a healthy gut flora balance [4]