Holland America Line Debuts New Global Brand Campaign: 'Savour the Journey -- Experiences With Us Are Too Good to Hurry Through'

Core Insights - Holland America Line has launched a new global brand campaign titled "Savour the Journey," emphasizing leisurely travel and exceptional experiences [1][3] - The campaign aims to highlight the cruise line's unique offerings and commitment to guest service, while honoring its 150-year history [1][4] Brand Positioning - The updated tagline "Experiences with us are too good to hurry through" targets travelers who value savoring every moment of their journey [3][4] - The campaign is rooted in extensive consumer research that focuses on behaviors and interests rather than just demographics [3] Onboard Experiences - Holland America Line offers elegant mid-size ships that provide unique experiences, including cultural events and culinary showcases [5] - The cruise line emphasizes the importance of the journey alongside the destination, enhancing the overall travel experience [5] Destinations - The cruise line's itineraries are designed to provide authentic experiences, with more time in port and exclusive excursions [6] - Guests are encouraged to collect stories and gain new perspectives through carefully crafted travel experiences [6] Culinary Excellence - Holland America Line features a robust culinary program, including a Global Fresh Fish Program that sources 80 types of fresh fish within 48 hours [7] - The cruise line offers regional dishes made with locally sourced ingredients, enhancing the cultural experience of dining [7] Service Quality - The brand is known for its high crew-to-guest ratio and personalized service, ensuring a high level of guest satisfaction [8] - Holland America Line's tradition of genuine hospitality fosters connections and cultural exploration [8] Marketing Strategy - The integrated marketing campaign will utilize various channels, including television commercials and digital ads, initially focusing on Northern Europe and the Mediterranean [9] - The campaign aims to expand awareness of Holland America Line's offerings across its iconic destinations, including Alaska and the Caribbean [9] Company Overview - Holland America Line has over 150 years of experience in the cruise industry, visiting nearly 400 ports in 114 countries [11] - The cruise line's fleet consists of 11 vessels that provide a range of enriching activities and amenities focused on destination immersion [11]