ScottsMiracle-Gro Names Jim Safka to Lead Ecommerce Initiatives

Group 1 - The Scotts Miracle-Gro Company has appointed Jim Safka as senior vice president of ecommerce, indicating a commitment to channel expansion [1][3] - Safka has a strong background in technology and digital marketing, having previously served as CEO of Match.com, where he achieved over 20% annual growth [2][4] - The company aims to enhance its ecommerce capabilities to better connect with consumers and drive traffic to its leading brands [4] Group 2 - Scotts Miracle-Gro reported approximately $3.6 billion in sales, making it the largest marketer of branded consumer products for lawn and garden care [5] - The company's brands, including Scotts®, Miracle-Gro®, and Ortho®, are recognized as market leaders in their respective categories [5]