Verb to Acquire AI Social Selling Startup LyveCom

Core Viewpoint - Verb Technology Company, Inc. is acquiring LyveCom to enhance its MARKET.live platform, positioning it as a leader in AI-powered social shopping and livestream e-commerce [1][9][12] Company Overview - Verb Technology Company operates MARKET.live, a leading livestream social shopping platform, and GO FUND YOURSELF!, a disruptive crowdfunding platform [1][13] - The acquisition of LyveCom is expected to close within 60 days and will integrate AI-driven video commerce technology into MARKET.live [2][3] Technological Integration - The integration of LyveCom's technology allows brands to deliver an omnichannel livestream shopping experience, engaging customers across various platforms [3][5] - The proprietary technology enables embedding livestreams and shoppable videos on merchant websites without affecting site speed, while also repurposing content from social media platforms [4][11] Market Positioning - The acquisition is seen as a transformative step for MARKET.live, creating one of the most advanced omnichannel video shopping ecosystems in the U.S. [5][9] - Unlike competitors, MARKET.live offers brands full control over their audience and content, leveraging AI to optimize video commerce [5][9] Innovations and Features - New features include one-click simulcasting across multiple platforms, AI-driven video commerce capabilities, and frictionless merchant integration for Shopify sellers [6][11] - The platform will also provide real-time data and analytics to help merchants refine strategies and boost conversions [6][11] Strategic Partnerships - The acquisition will facilitate new partnerships with companies like Tapcart and Klaviyo, expanding MARKET.live's reach into mobile commerce and DTC brands [6][8] Future Growth Potential - The global social commerce industry is projected to exceed $1.29 trillion by 2028, with a CAGR of 13.7%, indicating significant growth potential for AI-powered social selling [10][11] - The addition of LyveCom's technology positions MARKET.live for explosive growth and recurring revenue expansion, particularly among Shopify's 4 million merchants [5][11]