Blue Owl Capital (OWL) Prnewswire·2025-03-04 16:00Core Insights - Blue Owl Capital Inc. has entered into a multi-year brand ambassador agreement with professional golfer Xander Schauffele, who is a two-time major winner and currently ranked number three in the OWGR [1][2]. Company Overview - Blue Owl is a leading alternative asset manager with over $250 billion in assets under management as of December 31, 2024, investing across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Assets [6]. - The company aims to provide private capital solutions for long-term growth and offers differentiated alternative investment opportunities to institutional and individual investors [6]. Partnership Details - Schauffele will wear the Blue Owl logo during all PGA Tour and major tournaments, enhancing brand visibility and awareness of Blue Owl's innovations [2]. - The partnership is characterized by shared values such as meticulousness, performance under pressure, global appeal, and the ability to build long-term relationships, aligning the ethos of both Schauffele and Blue Owl [2][3]. Marketing Strategy - The collaboration follows Blue Owl's expansion into tennis player sponsorships at Grand Slam tournaments in 2025, indicating a broader strategy to engage with premium sports and redefine the game [4].