Core Insights - MasterCraft Boat Company is launching the fifth annual 'Let Her Rip' campaign to empower women and girls in watersports [1][2] - The campaign will feature seven stops across the U.S., including new locations, and aims to foster inclusivity in the sport [2][4] - The initiative is supported by Progressive Insurance and Chevrolet, highlighting a commitment to female-focused programs [4][3] Company Overview - MasterCraft is a leading innovator and manufacturer of premium performance sport boats, established in 1968 [5][7] - The company focuses on building high-quality ski, wakeboard, wake surf, and luxury performance powerboats [5][7] Campaign Details - The 'Let Her Rip' campaign will take place from May through July 2025, with clinics led by professional female athletes [4][6] - The seven-stop tour includes locations such as Hot Springs, AR, Denver, CO, and Lake Tahoe, CA [6][4] - The program aims to provide hands-on instruction in boat driving and watersports techniques, catering to all skill levels [3][4]
Ahead of International Women’s Day, MasterCraft Celebrates Five Years of Empowering Women with Nationwide “Let Her Rip” On-Water Campaign