National Research Group, a Stagwell (NASDAQ: STGW) Agency, Introduces Chief Client Strategist Role to Help Brands and Platforms Win in an Evolving Media and Creator Landscape

Core Insights - NRG has appointed Fotoulla Damaskos as the first Chief Client Strategist to enhance its strategic partnership with brands and media companies [1][2][3] Company Strategy - The new role aims to accelerate creativity, consultation, and strategic thinking, positioning NRG as a vital partner for brands navigating a fragmented media landscape [3][4] - Damaskos will leverage consumer insights to create competitive advantages for clients, focusing on brand positioning and the impact of the creator economy [4][5] Leadership Background - Fotoulla Damaskos has a strong track record with clients like Snapchat, Expedia, and Amazon Prime Video, and has recently contributed to securing global creative campaigns for Adobe [3][4] Industry Context - The media and advertising landscape is becoming increasingly fragmented, necessitating a shift from mere data provision to offering actionable strategic insights [3][5] - NRG aims to evolve as a strategic growth partner that not only measures success but actively contributes to creating it [5]