THE MSG FAMILY OF COMPANIES AND PEPSICO EXPAND MULTI-YEAR PARTNERSHIP

Core Insights - The partnership between Madison Square Garden Entertainment Corp., Madison Square Garden Sports Corp., Sphere Entertainment Co., and PepsiCo has been renewed and expanded, designating PepsiCo as an Official Partner across the MSG Family of Companies [1][2] Group 1: Partnership Details - The partnership will enhance PepsiCo's presence across various premier sports and entertainment venues, including Madison Square Garden, Radio City Music Hall, and Sphere in Las Vegas [2][4] - PepsiCo will feature a wide range of its products at these venues, including popular beverages like PEPSI®, Gatorade®, and snacks such as Lay's® and Doritos® [4][5] - The partnership includes significant marketing rights, with PepsiCo gaining exposure through mobile, TV, and digital assets, as well as prominent signage at MSG venues [6][7] Group 2: Strategic Goals - The collaboration aims to create exceptional experiences for fans, leveraging both companies' strengths to enhance live events and product offerings [3][6] - The partnership reflects a shared vision of delivering innovative activations and fan-favorite products, reinforcing the commitment to elevate the entertainment experience [3][4] Group 3: Financial and Market Impact - PepsiCo generated nearly $92 billion in net revenue in 2024, indicating a strong financial position that supports its extensive marketing initiatives [11] - The partnership is expected to drive further engagement and brand loyalty among the millions of guests attending events at MSG venues annually [8][9]