TDW+Co partners with Alaska Airlines & Hawaiian Airlines to Take Off with an Immersive Branded House in Austin

Core Insights - TDW+Co is collaborating with Alaska Airlines and Hawaiian Airlines to create an immersive experience at the South by Southwest festival in Austin, TX, aimed at engaging a tech-savvy audience and showcasing innovations in travel [1][2][3] Group 1: Event Details - The event will take place on March 9, 2025, at Inn Cahoots in Austin, transforming the venue into an interactive hub for attendees to explore advancements in the airline industry [2][4] - The activation will feature live tech demonstrations, curated panels, and hands-on activities, providing guests with a first-hand look at innovations from both airlines [2][3] Group 2: Innovations Highlighted - Innovations showcased will include Alaska Airlines' electronic bag tag powered by BAGTAG and BagsID's AI-powered baggage recognition technology, emphasizing a future of streamlined travel [3][4] - Attendees will have the opportunity to personalize their experience through a "Vibe Quiz" to discover their ideal travel style and destination, while the "Future Gate Vision" will highlight the commitment to seamless airport experiences [3][4] Group 3: Company Background - TDW+Co is a community-based, purpose-driven agency that focuses on authentic brand engagement and is a certified minority-owned company with a diverse workforce [5] - Alaska Airlines and Hawaiian Airlines are subsidiaries of Alaska Air Group, operating hubs in major cities and serving over 140 destinations across North America, Latin America, Asia, and the Pacific [6]