Enthusiast Gaming Launches New Season of its Content Creator Competition, Rising Stars

Core Insights - Enthusiast Gaming Holdings Inc. announced a new season of Rising Stars, an interactive campaign that offers a $100,000 contract to a grand prize winner to join Luminosity Gaming as a content creator [1] - The campaign aims to support smaller gaming content creators through creative challenges, culminating in a virtual livestream finale featuring notable Luminosity content creators [2][5] - The entire season is sponsored by Elgato, with additional support from various brands, enhancing brand visibility and engagement [4] Company Strategy - Luminosity Gaming focuses on livestreamed content creation, engaging millions of viewers monthly and fostering passionate communities [3] - The initiative is part of a broader strategy to enhance brand consideration and product awareness for sponsors while celebrating diverse voices in the gaming community [6] - The submission window for Rising Stars opened on March 1st and will close on March 7th, encouraging aspiring creators to participate [6] Industry Context - Enthusiast Gaming positions itself as a leading gaming media and entertainment company in North America, connecting video game enthusiasts and esports fans [7] - The company leverages its core pillars—creators, content, communities, games, and experiences—to create integrated brand solutions targeting Gen Z and Millennial audiences [7]