Natural Grocers® Makes a Splash with New Private-Label Whole-Shell Organic Mussels

Core Insights - Natural Grocers has introduced Organic Mussels to its frozen seafood line, emphasizing convenience and quality for consumers [1][4] - The company prioritizes sustainability and traceability in its supply chain, ensuring high standards for its seafood products [2][4] Company Overview - Natural Grocers by Vitamin Cottage, Inc. was founded in 1955 and operates 169 stores across 21 states, focusing on natural and organic groceries, body care products, and dietary supplements [4] - The company adheres to strict quality guidelines, prohibiting artificial ingredients and ensuring all produce is USDA-certified organic [4] Product Attributes - The Organic Mussels are rope-grown in Chilean waters, certified organic, non-GMO, and sustainably harvested, with no artificial additives [6] - Each 16 oz packet of Organic Mussels is priced at $4.99 and is marketed as high in protein and low in fat [6] Recent Developments - Since its launch in 2016, the Natural Grocers Brand has expanded to over 800 products, with recent additions including Organic Coconut Water and new varieties of Natural Grocers Brand Chips [4] - The company is committed to community and crew, investing over$15 million in fiscal year 2024 for employee compensation and discretionary payments [4]