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TMUS Expands Market Opportunity With Strategic Buyouts: Stock to Gain?
TMUST-Mobile(TMUS) ZACKS·2025-03-06 16:55

Core Insights - T-Mobile has completed the acquisition of Blis and Vistar Media, enhancing its advertising capabilities and expected to contribute significantly to revenues and EBITDA in 2023 [1][3][4] Group 1: Acquisitions Overview - T-Mobile acquired Blis for 175millionincash,gainingaccesstoadvancedgeopoweredadvertisingtechnology[3]TheacquisitionofVistarMediawasfinalizedfor175 million in cash, gaining access to advanced geo-powered advertising technology [3] - The acquisition of Vistar Media was finalized for 600 million in cash, providing T-Mobile with a strong presence in the digital out-of-home advertising sector [4] - The combined contributions from these acquisitions are projected to be 250millioninrevenues,250 million in revenues, 75 million in EBITDA, and $50 million in free cash flow for T-Mobile in 2023 [1] Group 2: Strategic Implications - The acquisitions align with T-Mobile's strategy to diversify its business operations and create new revenue streams in a competitive U.S. wireless market [6] - Integrating Vistar and Blis' technologies will enhance T-Mobile Advertising Solutions, allowing for more personalized advertising and improved value for marketers [7] - T-Mobile's acquisition strategy has strengthened its position in the wireless industry, previously highlighted by the acquisition of Sprint in 2020 [8] Group 3: Market Performance - T-Mobile's stock has increased by 59.8% over the past year, outperforming the industry growth of 38.6% [10]