WOLVERINE BOOTS TEAMS UP WITH COUNTRY ARTIST JORDAN DAVIS

Core Insights - Wolverine has partnered with award-winning country musician Jordan Davis to celebrate the blue-collar mindset and promote the skilled trades industry [2][3][6] - The partnership aims to honor the legacy of hard work and craftsmanship, reflecting both Wolverine's and Davis's values [4][5][6] Company Overview - Wolverine is a 142-year-old boot and clothing company dedicated to serving hardworking individuals globally, emphasizing durable craftsmanship and high-quality materials [7] - The company has contributed over $2 million through Project Bootstrap to support skilled trades organizations [7] Partnership Details - The collaboration includes the launch of the "Jordan Davis Picks" collection featuring Davis's favorite Wolverine products, available on Wolverine's website and select retailers [5] - A new custom collection is set to launch in the fall, along with events aimed at giving back to the skilled trades community [5] Artist Background - Jordan Davis is a multi-platinum singer/songwriter with a successful career, including multiple 1 hits and award nominations [8][9] - His background in a blue-collar family aligns with Wolverine's brand ethos, showcasing the importance of hard work and dedication [4][8]