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Town & Country Living Partners with Draper James to Launch Charming Cross-Category Home Collection
PSECProspect Capital(PSEC) Newsfilter·2025-03-12 13:30

Core Insights - Town & Country Living announces a collaboration with Draper James to create a home collection that embodies Southern charm, set to debut at the New York Home Textiles Market in March 2025 [1][2] Company Overview - Town & Country Living, founded in 1954 and headquartered in New York City, specializes in home textiles including table linens, kitchen textiles, rugs, window treatments, pillows, throws, bath products, and pet accessories [4] - Draper James, founded by Reese Witherspoon in May 2015, is an American lifestyle brand inspired by Southern roots, offering ready-to-wear, accessories, and home accents [6] Product Details - The new collection features items such as scalloped kitchen textiles, reversible quilted placements, floral-inspired area rugs, and lace-accented window treatments, designed to enhance home aesthetics [2][3] - An outdoor line will include decorative pillows and cushions, extending the brand's style to outdoor spaces [2] Market Strategy - The collaboration aims to attract a younger demographic and fill a market gap for Town & Country Living, ensuring a cohesive design language across home products [3] - The collection will be available nationwide in select retailers and online starting Fall 2025 [4] Financial Context - Town & Country Living is a portfolio company of Prospect Capital Corporation, which had total assets of $7.2 billion as of December 31, 2024 [5]