The Estee Lauder Companies Boosts Digital Strategy With Adobe Firefly

As part of the expansion strategy, The Estee Lauder Companies Inc. (EL) has partnered with Adobe Inc. (ADBE) to enhance its digital marketing efforts using Adobe Firefly, a generative AI tool. As the parent company of brands like Clinique, Estée Lauder, Jo Malone London, La Mer and M·A·C Cosmetics, EL connects with consumers in 150 countries and is focused on innovation and speed to market.By integrating Adobe Firefly Services into its design tools, EL aims to automate repetitive tasks, allowing creative te ...