Purple Innovation Announces Review of Strategic Alternatives to Maximize Shareholder Value

Core Viewpoint - Purple Innovation, Inc. has initiated a review of strategic alternatives to maximize shareholder value following expressions of interest, considering options such as a sale or merger [1][3] Financial Performance - The company reported a return to positive Adjusted EBITDA and positive cash flow generation in the fourth quarter of 2024 [1][3] - Purple expanded its existing credit facility by $19 million, increasing the total commitment to$80 million [4] Strategic Review Process - A special committee of independent directors has been formed to evaluate potential alternatives for the company [2] - The Board has not set a timetable for the conclusion of the evaluation and will not comment further until deemed necessary [3] Advisory Support - Purple has retained Jefferies LLC as a financial advisor to assist in the review of strategic alternatives [4]