Cavco Unifies Under a Strong Brand Strategy

Group 1 - Cavco Industries, Inc. celebrates 60 years in the affordable housing market and introduces a new tagline, "Where Exceptional Meets Affordable" [5] - The company is unifying its manufacturing brand lineup under the Cavco name to strengthen national brand identity and recognition [6] - Product segmentation will be streamlined to enhance digital marketing effectiveness and simplify the homebuying process, allowing easier identification of Cavco-built homes [7] Group 2 - The strategic brand realignment aims to improve customer experience and market approach, leveraging investments in digital marketing [8] - As a result of the brand realignment, Cavco will incur a non-cash charge of approximately $9.9 million in pre-tax earnings and a reduction of about$7.6 million in net income [8] - Cavco is one of the largest producers of manufactured and modular homes in the U.S., with a significant presence in park model RVs and factory-built commercial structures [9]