Shopify has acquired Vantage Discovery, an AI search company founded by former Pinterest engineering leaders

Core Insights - Shopify has acquired Vantage Discovery, a startup focused on AI-powered search solutions for retailers [1][5] - The cofounders of Vantage Discovery, Lance Riedel and Nigel Daley, have backgrounds in engineering at Pinterest, with Riedel having developed Pinterest Shopping [1][2] - Vantage Discovery aims to democratize advanced search capabilities for retailers of all sizes using generative AI technology [2] Company Strategy - Shopify has been actively acquiring startups to enhance its AI capabilities, having acquired six startups in 2024 alone [3] - The acquisitions are described as tactical and thoughtful, with a focus on integrating AI talent into Shopify's operations [3] - CFO Jeff Hoffmeister emphasized the importance of being judicious with cash while pursuing these strategic hires [3]