Baidu launches two new versions of its AI model Ernie

Core Insights - Baidu has launched two new AI models: Ernie 4.5 and Ernie X1, enhancing its AI capabilities in the competitive landscape of search engines [1][2] - Ernie X1 is claimed to perform comparably to DeepSeek R1 at half the cost, while Ernie 4.5 features advanced emotional intelligence to understand memes and satire [2] - Both models possess multimodal capabilities, enabling them to process video, images, audio, and text, which positions Baidu competitively against other AI companies [2][3] - Despite being an early entrant in the AI space, Baidu has faced challenges in achieving widespread adoption, particularly in light of competition from DeepSeek [3] - Baidu plans to release its next-generation model, Ernie 5, later this year, which will include further multimodal enhancements [3]