BABA(BABA) Prnewswire·2025-03-17 17:00Core Insights - AliExpress is expanding its AliExpressLocal program with the introduction of the new AliExpressLocal Marketplace model and advanced integration tools, aimed at enhancing flexibility and operational ease for local sellers as the platform celebrates its 15th anniversary [1][6] Group 1: AliExpressLocal Program Expansion - The AliExpressLocal program now features two distinct models: AliExpressLocal Marketplace and AliExpressLocal Direct, allowing sellers to tailor their approach based on their business capabilities and goals [2][9] - The new Marketplace model provides U.S. merchants with greater autonomy in managing pricing, marketing, and merchandising, along with access to tools for sales and traffic data [9] - AliExpressLocal Direct offers hands-on assistance with marketing and merchandising at no additional cost, streamlining shop management processes for sellers [9] Group 2: Support and Integration Tools - Both models offer comprehensive support for local sellers, including a three-month free trial, 1:1 onboarding, and shop launch assistance, along with essential functionalities like inventory management and order fulfillment tools [4][9] - AliExpress is introducing two application types: AliExpress Open API and Third-Party Software Vendor (ISV), enabling direct integration for automated product listings and real-time inventory control [5][8] - The API integration helps reduce manual tasks and human error, allowing sellers to synchronize data and manage multiple channels more effectively [5] Group 3: Market Impact and Future Events - BorderX Lab has adopted the AliExpressLocal Marketplace model and is utilizing the AliExpress Open API, reporting compelling early results and growth through the platform [6] - An upcoming event in Los Angeles on April 3 will focus on how sellers can leverage AliExpress to enhance their business [8][10]