AppLovin Taps Into Retail Ad Market, But Growth Hinges On Big-Brand Adoption: Analyst

Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp APP.The analyst has introduced initial APP Ecommerce Tracker to assess APP’s expansion beyond mobile gaming ads into industries like ecommerce.After reviewing over 2,200 ecommerce sites, the analyst found 297 working with APP, which represents about 50% of the 600 brands APP reported in December.The most common industries include health & personal care, apparel, and furniture. Notable advertisers include W, Marine Layer, ...