Frontier (ULCC) Prnewswire·2025-03-18 10:00Core Insights - Frontier Airlines is positioning itself as a customer-friendly alternative to traditional airlines that have increased fees and reduced perks, promoting a "divorce your old airline" campaign to attract dissatisfied travelers [1][3] Promotions and Offers - Frontier is offering a free Economy Bundle for new nonstop bookings made by March 24, 2025, which includes a free carry-on bag, free seat selection, and free flight changes, with fares starting as low as $39 each way [2][6] - A promotional code "FREEBAG" allows customers to receive a free checked bag for flights from May 28 to August 18, 2025, if booked by March 24, 2025 [2][7] Customer Experience Enhancements - The airline is introducing UpFront Plus seating, which offers extra legroom and a guaranteed empty middle seat, along with plans for free, unlimited companion travel for loyal customers [4] - Frontier will begin offering First Class seating on every flight starting in late 2025, maintaining its focus on affordability while enhancing comfort [4] Frequent Flyer Program - Frontier's frequent flyer program, FRONTIER Miles, allows customers to earn miles quickly with a standard 10X multiplier on dollars spent, increasing to 20X at elite levels, and offers family pooling of miles [5] Company Background - Frontier Airlines operates the largest and youngest A320neo family fleet in the U.S. and has been recognized for its environmental sustainability efforts, being named North American Environmental Sustainability Airline of the Year in 2024 [9]