British Airways' NDC content now live in Sabre's travel marketplace

Core Insights - Sabre Corporation has launched British Airways' New Distribution Capability (NDC) content in its travel marketplace, allowing travel agencies to access NDC offers alongside traditional options [1][2] - The integration of NDC through Sabre's technology aims to enhance the digital retailing experience for customers and provide a more personalized service [3] - Thousands of agencies in over 150 countries are utilizing Sabre's NDC capabilities, which will now include British Airways' offers, enabling agencies to remain competitive [3] Company Overview - Sabre Corporation is a leading global travel technology company headquartered in Southlake, Texas, serving customers in more than 160 countries [4] - British Airways, the UK's flag carrier, has been operating for over 100 years and connects Britain with the world through an extensive international route network [5][6] - British Airways is committed to sustainability with its BA Better World program, aiming for net zero carbon emissions by 2050 [6]