Core Insights - Cineverse has announced a strategic partnership with The Trade Desk to integrate OpenPath with its C360 ad tech platform, enhancing advertiser access to its extensive content library [1][3] - The integration aims to streamline the advertising supply chain, providing a more efficient and transparent path for advertisers to access Cineverse's inventory [1][2] Company Overview - Cineverse is a next-generation entertainment studio that offers a wide range of content, including over 71,000 premium films, series, and podcasts, and focuses on connecting creators with passionate audiences [5] - The company operates a premium programmatic advertising network and ad-tech platform, C360, which facilitates direct contextual advertising and scalable marketing opportunities across various channels [4][5] Advertising Strategy - Advertisers using The Trade Desk can now leverage Cineverse's digital library to engage with dedicated fandoms, optimize campaigns based on real-time insights, and enhance programmatic campaign effectiveness [2][3] - The partnership is positioned to bridge the gap between premium content and advertisers, promoting more transparent and cost-effective audience engagement [3]
Cineverse Partners with The Trade Desk to Optimize Programmatic Ad Inventory through OpenPath