Magnite's ClearLine Equips Cross Screen Media with the Tools to Maximize Voter Reach

Core Insights - Magnite has expanded its partnership with Cross Screen Media following a successful 2024 election cycle, leveraging its self-service buying solution, ClearLine, to enhance advertising efficiency and voter reach [1][3] Group 1: Partnership and Technology - The partnership aims to eliminate intermediaries, allowing for more direct spending on working media and improved voter engagement [1][3] - ClearLine was utilized alongside two DSPs and a linear TV schedule in a 2024 statewide race, resulting in a 4% incremental reach over other digital and TV components and an 8% incremental reach beyond DSPs alone [2] Group 2: Market Context and Demand - With 40% of swing voters unreachable via linear TV, direct access to CTV inventory is essential for maximizing reach among likely voters [3] - The political advertising landscape demands responsive platforms that allow for quick adjustments in budgets, creatives, and targeting, which ClearLine provides [3][4] Group 3: Future Outlook - ClearLine is positioned as a future-oriented solution for political advertisers, facilitating efficient and measurable connections with voters as CTV spending continues to grow [4]