Behr Paint Company Reveals its 2025 Exterior Stain Colour of the Year, "Cedar," Alongside Annual Curb Appeal Collection

Core Insights - Behr Paint Company has announced Cedar as the 2025 Exterior Stain Colour of the Year, reflecting a trend where 76% of Canadian homeowners plan to undertake exterior renovations in 2025 [1] - A significant 66% of homeowners prefer updating their home's exterior rather than selling it this year, indicating a shift towards home improvement [1] Company Overview - Behr Paint Company, founded in 1947, is a leading manufacturer of paints, primers, and stains in North America, dedicated to meeting the needs of DIYers and professionals [5] - The company offers a variety of products, including BEHR PREMIUM® Solid Colour Waterproofing Exterior Stain and BEHR® DECKPLUS®, exclusively available at The Home Depot Canada [4] Market Trends - The launch of Cedar coincides with a growing consumer preference for natural, earthy tones in home design, as 78% of homeowners are open to painting their home's exterior a different color [2] - Nearly half (48%) of homeowners feel overwhelmed by the factors involved in choosing exterior paint, prompting Behr to curate a collection of 45 trending colors to simplify the selection process [2] Product Offerings - The Curb Appeal Collection features four sub-palettes designed to cater to different design styles: Classic Haven, Modern Escape, Casual Oasis, and Artisan Retreat, each offering a unique aesthetic for homeowners [5] - Cedar's warm and earthy light golden-brown tone is designed to complement various architectural styles, enhancing the natural beauty of wood surfaces [3]