Behr Paint Company Reveals its 2025 Exterior Stain Color of the Year, "Cedar," Alongside Annual Curb Appeal Collection

Core Insights - Behr Paint Company has announced Cedar as its 2025 Exterior Stain Color of the Year, reflecting a trend towards natural, earthy tones among homeowners [1][2][4] - A significant 82% of homeowners are opting to enhance their current homes rather than purchasing new ones, indicating a strong market for home improvement products [1][4] Company Initiatives - The company is launching its second annual Curb Appeal Collection, featuring 45 exterior paint shades that cater to various design preferences, from earthy tones to vibrant colors [2][3][4] - Behr aims to simplify the color selection process for homeowners, addressing the concern that 51% find too many factors complicate their exterior paint choices [4] Product Details - Cedar is described as a warm, light golden-brown that enhances the natural beauty of wood and complements various architectural styles [5] - The Curb Appeal Collection includes four sub-palettes: Classic Haven, Modern Escape, Casual Oasis, and Artisan Retreat, each designed to evoke different atmospheres and aesthetics [6] Market Research - A study commissioned by Behr revealed that 71% of U.S. homeowners plan to update their home exteriors with stain, and 81% with paint in 2025 [1][9] - The survey included 1,000 American homeowners, balanced across demographics, with a margin of error of +/- 3 percentage points [9]