Behr Paint Company Reveals its 2025 Exterior Stain Colour of the Year, “Cedar,” Alongside Annual Curb Appeal Collection

Core Insights - Behr Paint Company has announced Cedar as the 2025 Exterior Stain Colour of the Year, reflecting a trend where 76% of Canadian homeowners plan to undertake exterior renovations in 2025 [1] - A significant 66% of homeowners prefer updating their home's exterior rather than selling, indicating a shift towards home improvement [1] Company Overview - Behr Paint Company, founded in 1947, is a leading manufacturer of paints and related products in North America, known for brands like BEHR®, KILZ®, and WHIZZ® [5] - The company emphasizes quality, innovation, and value in its offerings, catering to both DIYers and professional contractors [6] Product Launch and Features - The 2025 Exterior Stain Colour of the Year, Cedar, is described as a warm, earthy light golden-brown that enhances the natural beauty of wood [3] - Behr is also launching its second annual Curb Appeal Collection, which includes 45 curated exterior paint colors to simplify the selection process for homeowners [2] - The Curb Appeal Collection features four sub-palettes: Classic Haven, Modern Escape, Casual Oasis, and Artisan Retreat, each designed to cater to different design styles and preferences [5] Market Trends - The study indicates that 78% of homeowners are open to painting their home's exterior a different color, but 48% feel overwhelmed by the choices available [2] - The trend towards natural, earthy tones in home design is growing, with Cedar embodying this consumer preference [2][3]