Roku Rises 6% in 6 Months: Is it the Right Time to Buy the Stock?

Roku’s (ROKU) shares have risen 5.8% in the past six months compared with the Zacks Consumer Discretionary sector’s growth of 5.3%. The stock has been riding on ROKU’s leading position as a TV streaming platform provider in the United States, Canada and Mexico based on hours streamed. It benefits from growth in advertising, driven by monetized video ad impressions on the increasing popularity of its platform. Moreover, while already dominant in North America, the company is methodically expanding its footpr ...