Instacart Expands In-Store Advertising to All Brands on Caper Carts

Beginning in April, new and existing shoppable display campaigns will seamlessly extend across the Instacart Marketplace and in-store on the Caper Cart digital screens with no additional work required from brand partners. Caper Cart ads are inventory- and aisle-aware, which means that ad campaigns will only extend to carts when consumers are in relevant aisles and where items are in stock. For example, Diana's Bananas can launch an Easter campaign through Instacart Ads Manager, showcasing its various flavor ...