Henglin(603661) 证券时报网·2025-03-26 09:38Core Viewpoint - Henglin Co., Ltd. is focusing on innovative smart furniture and will showcase a significant new product at the upcoming China International Furniture Fair in Guangzhou, emphasizing its commitment to sustainable development and market leadership in ergonomic seating solutions [1][2]. Group 1: Company Overview - Henglin Co., Ltd. is a leading developer of health-oriented seating solutions and one of the largest manufacturers and exporters of office chairs in China [1]. - The company’s product range includes ergonomic chairs, functional sofas, height-adjustable desks, and new material flooring, integrating smart technology, health, and aesthetics [1]. Group 2: Innovation and R&D - The company is enhancing its R&D capabilities through the Henglin Research Institute, focusing on innovative design and production efficiency to improve customer experience and market competitiveness [2]. - As of mid-2024, Henglin holds 1,565 valid patents, including 114 domestic invention patents, showcasing its strong commitment to innovation and proprietary technology [1]. Group 3: Market Strategy and Expansion - Henglin is actively expanding its overseas production bases and brand presence, particularly in the U.S. market, to counteract the impacts of tariffs and enhance supply chain security [2]. - The company’s self-owned brand business generated over 4 billion yuan in revenue by the end of Q3 last year, marking a significant milestone as it accounted for more than 50% of total revenue [2]. - Henglin's cross-border e-commerce channels include major platforms like Amazon, Walmart, TEMU, and TikTok, aimed at increasing online market share and supporting brand development [2].