Financial Performance - The company reported a revenue of approximately 3.325 billion, representing a year-on-year growth of 10.83% [1] - Gross profit was around 2.471 billion, with a year-on-year increase of 26.39% [1] - Net profit reached approximately 151 million, marking a turnaround from loss to profit [1] - Operating cash flow net amount hit a historical high of about 262 million [1] - The board announced a dividend of 0.12 HKD per share to reward shareholders [1] Strategic Initiatives - Revenue growth was primarily driven by enhanced brand building and increased marketing efforts, leading to revenue growth on platforms like Amazon and TikTok [1] - The company focused on improving product operational efficiency, optimizing inventory structure, and significantly reducing inventory provisions and warehousing costs [1] - The company established a brand division to manage core brands and aimed to transition from "product export" to "brand export" [1] Product and Supply Chain Development - The company enhanced product capabilities by optimizing product structure, supply chain management, and quality control processes [2] - A shift towards a refined product design model was implemented, reducing the number of new product styles introduced annually while focusing on innovation and market adaptability [2] - The company optimized its supply chain and warehousing systems, promoting a direct shipping model with core suppliers to improve logistics efficiency and reduce costs [2]
子不语2024年业绩扭亏为盈至约1.51亿元 经营性现金流净额创下历史新高