Amazon(AMZN) ZACKS·2025-03-27 15:56Core Insights - Amazon has launched a new AI-powered shopping feature called Interests, aimed at enhancing product discovery through personalized search experiences [1][2] - The feature utilizes large language models to convert everyday language into search queries, improving the relevance of product recommendations [2] - Interests is currently available to a select group of U.S. customers, with plans for broader access in the coming months [3] Financial Performance - Amazon reported 21.2 billion in operating income, a 61% year-over-year increase [4] - The Zacks Consensus Estimate for Amazon's 2025 net sales is 6.32 per share, a 14.29% increase [9] AI Integration and Strategy - The launch of Interests adds to Amazon's suite of AI-powered tools, which includes the Rufus shopping assistant and AI Shopping Guides, showcasing the company's commitment to enhancing customer experience through personalization [5] - Amazon's focus on AI innovation is further supported by developments in AWS, including Trainium2 AI chips that offer 30-40% better price performance than current GPU alternatives [4] Competitive Landscape - The e-commerce sector is becoming increasingly competitive, with companies like Google enhancing their shopping experiences through AI technologies [6] - Amazon's first-mover advantage in AI-powered shopping tools, combined with its extensive product selection and logistics capabilities, positions it favorably against competitors like Alibaba and eBay [7] Investment Outlook - While Amazon's AI innovations show long-term potential, investors may consider holding current positions or waiting for more favorable entry points in 2025 [8][14] - The company faces increased capital expenditures, with Q4 investments reaching $26.3 billion, which may pressure margins in the near term [10]