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聚焦微短剧国际传播,中国移动咪咕多维升级策略助推短剧出海生态构建
600941CHINA MOBILE(600941) 环球网·2025-03-28 04:29

Core Insights - The 12th China Network Audio-Visual Conference was held in Chengdu, featuring a forum on the international dissemination of micro-short dramas [1][2] - China Mobile Migu Media's micro-short drama "I Am a Hero in Paris" won third place at the 2024 International Micro-Short Drama Competition [3] Group 1: Market Expansion and Content Strategy - Migu has established partnerships with 20 platforms and institutions, covering markets including Chinese communities, North America, Japan, South Korea, Southeast Asia, and Arabic-speaking regions, offering over 3,000 quality works, including approximately 200 micro-short dramas [4] - Migu has signed nearly 20,000 quality authors and has incubated over 20,000 full copyright novels, focusing on high-quality script development and content output [4] Group 2: Challenges and Strategic Upgrades - The micro-short drama industry faces challenges such as piracy, cultural integration, and intense international competition [5] - Migu plans to enhance its overseas strategy by strengthening international operator cooperation, expanding differentiated market outreach, and leveraging technology for innovation [5][6] Group 3: Technological Innovation - Migu has developed an intelligent closed-loop ecosystem for creation, production, distribution, and feedback, incorporating AI technologies in various stages of the micro-short drama process [6] - Future investments will focus on AI integration in translation, overseas creation, promotional material generation, and international distribution to ensure high-quality development of micro-short content abroad [6] Group 4: Industry Impact - Migu's innovative strategies and practical achievements in the micro-short drama sector provide new insights for industry development, promoting deeper cultural exchange and resonance globally [7]