金龙鱼（300999）2024年度管理层讨论与分析

Industry Overview - The company operates in the kitchen food and feed raw materials and oil technology sectors, focusing on the agricultural and food processing industry chain to provide nutritious, healthy, safe, and high-quality grain and oil products [1][4] - The edible oil industry in China has shown stable development with significant market opportunities due to rising consumer income levels and demand for high-quality products [1][2] - The rice industry remains robust, with a projected production of 208 million tons in 2024, although overall consumption growth has not met expectations [1][2] - The flour industry is experiencing stable consumption, with a shift towards specialized and high-quality products, despite a decline in overall demand for staple foods [1][2] Company Position - The company is a key player in the domestic agricultural and food processing sector, owning several well-known brands such as "Golden Dragon Fish" and "Hu Jihua" [3][4] - The company has been recognized for its quality, receiving a nomination for the China Quality Award and ranking in the BrandFinance 2024 global food brands list [3] Business Operations - The company's main business includes the research, production, and sales of kitchen foods, feed raw materials, and oil technology products, with no significant changes reported during the period [4][5] - The product range encompasses edible oils, rice, flour, seasonings, and various feed raw materials [5] Future Outlook - The company anticipates that China will become the largest and most diverse high-quality food market, driven by continuous consumer demand for health and quality [6] - The company plans to leverage its strengths in branding, channels, scale, and R&D to expand its market presence and product offerings [6] - The company aims to enhance its operational efficiency through digital transformation and lean management practices [6] - The company is committed to sustainable development and aims to build a green and low-carbon ecosystem while ensuring product quality and safety [6]