用短剧解锁视听新打法，中国移动咪咕让科普传播先“破圈”再“落地”

Core Viewpoint - The article discusses the role of China Mobile Migu in promoting science popularization through innovative short video formats, particularly focusing on the integration of science fiction literature and short dramas to enhance public understanding of scientific knowledge [3][4][5]. Group 1: Event Overview - The 12th China Network Audio-Visual Conference was held in Chengdu, focusing on the theme "Empowering Audio-Visual, Science Popularization Future" [1]. - Migu's Deputy General Manager, Ma Liyong, participated in a roundtable discussion with leaders in the science popularization field and audiovisual platform representatives [2]. Group 2: Migu's Strategy in Science Popularization - Migu has been deeply involved in the online literature industry for 10 years, with over 20,000 signed authors and more than 20,000 full copyright works, particularly in the science fiction genre [4]. - The company has initiated various science fiction writing competitions and collaborated with the China Science Writers Association to promote original science fiction works [4]. - Starting in 2023, Migu is implementing a dual-track model combining online literature and short dramas, leveraging its strengths to build a sustainable ecosystem for science popularization [5]. Group 3: Addressing Challenges in Science Communication - Current science popularization content is often niche and difficult for audiences to relate to; Migu's short dramas aim to overcome this by utilizing engaging storytelling and quick pacing to make scientific concepts more accessible [6]. - Migu focuses on K12 education and the elderly demographic, promoting science content through various media forms in settings like schools, hospitals, and libraries [6]. Group 4: Collaborative Projects - Migu plans to collaborate with brain science experts to create a benchmark science short drama titled "Returning to the Three Kingdoms as a Famous Doctor," which aims to educate viewers on medical knowledge through an engaging narrative [7]. Group 5: Future Directions - Migu is responding to national initiatives by producing a series of high-quality short dramas, including successful titles that have garnered significant viewership, thus achieving both social impact and commercial value [8]. - The company aims to continue leveraging its strengths in producing quality short dramas to broaden the reach of science content from niche audiences to the general public [8].