养老题材激活“微短剧+”新场景，中国移动咪咕短剧生态再升级

Core Insights - The twelfth China Network Audio-Visual Conference was held in Chengdu, focusing on enriching the spiritual and cultural life of the elderly through micro-short dramas [1] - China Mobile Migu Media plans to launch a micro-short drama titled "Evening Sun Warm Courtyard," which addresses the conflicts in elderly care perspectives among three generations [2] - Migu Media is leveraging the "micro-short drama+" model to innovate content and create social value across various sectors, including elderly care, science popularization, and cultural tourism [3] Group 1 - The initiative aims to implement the concept of "providing for the elderly" through creative storytelling that resonates with the elderly community [1][2] - The micro-short drama "Evening Sun Warm Courtyard" will explore traditional family care versus new community care models, promoting intergenerational healing [2] - Migu Media's strategy includes expanding its ecosystem in the micro-short drama sector with diverse themes and innovative approaches to drive high-quality industry development [3] Group 2 - Migu Media has responded to national broadcasting authority initiatives, with several works selected for the "Travel with Micro-Short Dramas" program, boosting local tourism [4] - The pet-themed short drama "Little Dog Laifu" achieved over 400 million views and was recognized as one of the best in its category [4] - The company is focusing on creating a win-win situation between social benefits and commercial value through various thematic micro-short dramas [4]