定制家居再起“渠道争夺战”，索菲亚发布全国渠道流量精耕战略

Core Insights - The 14th Guangzhou Custom Home Furnishing Expo opened on March 27, where Sophia introduced its national channel flow cultivation strategy and the "1+N+X" model, which is characterized as a low-investment, light-asset, large-market, and quick-return channel development model [1] - The home furnishing industry is shifting from incremental expansion to deep cultivation of existing markets, facing challenges such as fragmented customer acquisition channels and soaring customer acquisition costs, making the expansion of new channels crucial for success in the latter half of the market [1] - According to the "2024 China Home Furnishing Market Consumption Insight," the home furnishing market is expected to exceed 5.3 trillion yuan in total sales by 2027, driven by the release of demand from existing housing and innovations in smart home categories [1] Company Strategy - Sophia's "1+N+X" model involves transforming traditional distributors into city operators, providing support to retail distributors and exploring new traffic entry points [2] - The "N" in the model refers to the layout of nine store formats to attract more entrepreneurs as retail distributors, aiming to penetrate the terminal market and capture end customers [2] - The "X" represents channel innovation through various sources such as intermediaries, property management, government enterprises, local media, and existing customer memberships to generate new traffic for stores [2] Market Dynamics - The custom home furnishing industry is entering a period of accelerated reshuffling, with channel transformation being a key focus [1] - The competition in the future home furnishing market will shift from direct competition between companies to competition based on user trust and ecological collaboration efficiency [1] - Sophia has proposed a minimum store size of 100 square meters with an investment of 300,000 yuan, along with a comprehensive support plan for retail distributors to achieve rapid profitability [2]