Core Viewpoint - Holland America Line is launching its Alaska cruise season starting April 26, 2025, with six ships operating through September 2025, emphasizing unique experiences and local engagement [1][3]. Group 1: Cruise Operations - Six ships will operate roundtrip from Seattle and Vancouver, and between Vancouver and Whittier, Alaska, with calls at Seattle twice a week and Vancouver three times a week [1][3]. - The cruise line expects guest and crew spending to contribute approximately 150milliontothelocaleconomiesofSeattleandVancouver[3].Group2:GuestExperienceEnhancements−HollandAmericaLineisenhancingshipboardandoverlandexperiences,includingaccesstoGlacierBayandwildlifeencounters[2][3].−Thecruiselineoffersa"GlacierDay"oneverycruise,featuringglaciersightingtimes,commentary,andculturalpresentations[5].−CulinaryexperiencesincludetheGlobalFreshFishProgram,servinglocallysourcedfishwithin48hours,andspecialdishescreatedbyChefMorimoto[6][8].Group3:WildlifeandConservationEfforts−Thecruiselineprovidesmorewildlifeviewingopportunitiesthananyothercruiseline,withonboardwildlifeexpertsandnearly180shoreexcursionsavailable[10].−AportionofproceedsfromcertainactivitiesisdonatedtotheAlaskaWildlifeConservationCenter,supportingwildlifepreservation[11].Group4:CruisetoursandInvestments−HollandAmericaLineoffersCruisetoursrangingfromnineto18days,includingvisitstoDenaliNationalParkandtheYukon,withuniqueoverlandtours[12][13].−A70 million investment is being made to enhance guest capacity and experience at Holland America Denali Lodge [13]. Group 5: Awards and Recognition - The company has received numerous awards for its Alaska programming, highlighting its reputation in the cruise industry [18].