周大福“一口价”金饰涨价在即，成本压力下的金价新动向？

Group 1 - Gold prices have reached historical highs, with London spot gold rising to $3070 per ounce and COMEX gold futures touching$3109 per ounce on March 28 [1] - In response to rising gold prices, Chow Tai Fook has adjusted its pricing for gold jewelry, with 24K gold jewelry priced at 932 RMB per gram and investment gold products at 818 RMB per gram [2] - The sales of "fixed-price" gold jewelry have increased significantly, with a year-on-year growth of nearly 118%, while overall sales revenue for Chow Tai Fook has decreased by 20% [2][3] Group 2 - The upcoming price increase for "fixed-price" gold jewelry is expected to be between 10% and 20%, with price hikes ranging from hundreds to thousands of RMB [2][4] - The management of Chow Tai Fook recognizes the need for product innovation, channel optimization, and precise marketing to address the challenges posed by fluctuating gold prices and weak demand [4] - Other gold retail companies, such as Chow Sang Sang and Lao Feng Xiang, are also experiencing performance pressures and have adopted price increases as a common strategy to boost revenue [5]