Core Insights - The demand for flower viewing trips is rapidly increasing, with a 39% year-on-year rise in related search interest, indicating a shift from simple photo opportunities to more curated social media content [1][5][8] Group 1: Popular Flower Viewing Destinations - Luoyang is the top destination for peony viewing, with a 37% month-on-month increase in tourism search interest in March [5] - Other popular peony viewing spots include Caozhou Peony Garden in Heze and Daming Palace Ruins Park in Xi'an [5][6] - For cherry blossoms, the highest search interest is in Wuhan East Lake Cherry Blossom Garden, Wuxi Yuantouzhu, and Gui'an Cherry Blossom Garden, with Wuxi's ticket bookings increasing over threefold in March [8][9] Group 2: Seasonal Trends and User Engagement - The spring season has seen a rise in themed travel activities, such as the "Spring Flower Viewing Festival" organized by Tongcheng Travel, which includes self-driving tours and local culinary experiences [10][12] - The introduction of special effects and filters by Meitu Xiuxiu enhances the photo-taking experience, encouraging users to engage more with the platform [8][9][10] Group 3: Marketing Strategies - Tongcheng Travel and Meitu Xiuxiu are collaborating to provide users with tailored photo-taking tips and themed content, such as "National Style" and "Dreamy Girl" aesthetics [6][9][11] - The launch of promotional activities, including blind boxes and discounts on travel products, aims to attract more users to participate in flower viewing events [23]
素人秒出花季大片，同程旅行联合美图秀秀推出春季赏花打卡指南