LOCO's Growth Strategy: New Units, Customer Focus & Cost Efficiencies
El Pollo Loco Holdings, Inc. (LOCO) is benefiting from expansion efforts, same-store sales growth and operational efficiencies. However, commodity inflation and concern regarding traffic remain woes for the company. Factors Aiding LOCO's Growth Increased competition in the quick-service restaurant space, particularly from national brands offering aggressive discounting and promotions, puts pressure on LOCO's ability to maintain market share. Customers have been more price-sensitive, impacting transaction vo ...