Workflow
Conservative news channel Newsmax spikes more than 500% in first trading day on NYSE
ICEIntercontinental Exchange(ICE) CNBC·2025-03-31 17:01

Company Overview - Newsmax went public on the New York Stock Exchange under the symbol "NMAX," opening at 14pershareafterpricingat14 per share after pricing at 10, and saw its stock soar more than 500% by midday in volatile trading [2][3] - The company raised 75millionthroughthesaleof7.5millionsharesofClassBcommonstockatapriceof75 million through the sale of 7.5 million shares of Class B common stock at a price of 10 per share [2] Market Context - The IPO of Newsmax is notable as pure-play TV network IPOs in the U.S. are rare, with no comparable offerings in recent decades [3] - The traditional cable TV landscape is facing challenges as consumers shift towards streaming services, with news and live sports capturing the largest audiences and advertising revenue [3] Audience and Competition - Newsmax has grown its audience significantly in recent years and is now considered the "number four cable news channel" in the U.S., following Fox News, CNN, and MSNBC [5][6] - The network ranks in the top 20 among cable networks for average viewership in both primetime and daytime [6] Business Strategy - As its popularity increased, Newsmax has begun negotiating licensing fees from cable TV providers, moving away from a reliance solely on advertising revenue [6] - The company resolved a dispute with DirecTV, which had temporarily dropped it from its service, after pushing for licensing fees [6] Leadership Perspective - Christopher Ruddy, the founder and CEO, sees an opportunity for competition in the "center right market" against Fox News, indicating a demand for more options in this space [4] - Ruddy emphasized that Newsmax aims to maintain an independent news mission while being conservative, despite its pro-Trump leanings [7]