THE MSG FAMILY OF COMPANIES ANNOUNCE INTEGRATED MARKETING PARTNERSHIP WITH LIQUID DEATH

Core Insights - Madison Square Garden Entertainment Corp., Madison Square Garden Sports Corp., and Sphere Entertainment Co. have announced a partnership with Liquid Death, designating the beverage company as an Official Partner across their premier sports and entertainment assets [1][2][3] Group 1: Partnership Details - Liquid Death will have a significant brand presence as the Official Sparkling Water Partner across various venues, including Madison Square Garden, Radio City Music Hall, and Sphere in Las Vegas [2][3] - The partnership includes Liquid Death being the Official Iced Tea Partner for several venues, with products available at select concession stands [2][4] - Liquid Death will conduct sweepstakes in collaboration with the MSG Family of Companies' iconic properties [4] Group 2: Brand Engagement and Marketing - The partnership allows Liquid Death to engage with fans through interactive initiatives and bold campaigns, including exposure on the Exosphere, the largest LED screen in the world [3][5] - As the Official Sparkling Water Partner of the New York Rangers, Liquid Death will be featured on GardenVision during home games and will have sampling opportunities for fans [5] Group 3: Company Backgrounds - Madison Square Garden Entertainment Corp. is a leader in live entertainment, operating renowned venues and hosting a variety of events annually [6] - Madison Square Garden Sports Corp. manages professional sports teams, including the New York Knicks and New York Rangers, and operates a training center [7] - Sphere Entertainment Co. focuses on redefining entertainment through innovative technologies, with its first venue opening in Las Vegas in September 2023 [8] Group 4: Liquid Death Overview - Liquid Death is one of the fastest-growing non-alcoholic beverage brands, known for its unique marketing approach that combines health and sustainability [9] - The brand offers a range of products, including mountain water and iced tea, packaged in recyclable cans, and supports initiatives to combat plastic pollution [9]