Core Insights - Dovetail Workwear and John Deere are collaborating to create a workwear collection specifically for women in agriculture, highlighting the importance of women's contributions in this sector [1][4][5] - The collection was developed with input from female farmers, ensuring that their needs are met in terms of fit, performance, and durability [3][5] - The launch of the John Deere x Dovetail Workwear collection is set for April 2, 2025, and will be available online and in Canada [5] Company Overview - Dovetail Workwear, founded in 2018, is the largest exclusively women's workwear brand in the northern hemisphere, focusing on eco-conscious fabrics and inclusive sizing [6] - John Deere has a long history in agriculture and continues to innovate across various sectors, including construction and forestry [7] Industry Context - Women represent a significant force in agriculture, with 36% of all U.S. farmers being women and 56% of farms having women as producers and decision-makers [8]
JOHN DEERE ANNOUNCES COLLABORATION WITH DOVETAIL WORKWEAR TO EMPOWER WOMEN IN AGRICULTURE