歌尔股份旧伤未愈又添新愁，支柱业务收入下滑，布局AI眼镜存挑战

Core Viewpoint - The consumer electronics sector, particularly the VR market, is experiencing a downturn, impacting the performance of GoerTek, which has seen its stock price drop significantly and faces challenges in its smart hardware business due to declining VR shipments [1][2]. Financial Performance - In 2024, GoerTek reported a revenue of 1009.54 billion yuan, a year-on-year increase of 2.41%, and a net profit of 26.65 billion yuan, up 144.93% from the previous year, marking the first profit growth since 2022 [2][3]. - Despite the profit rebound, the net profit remains below the 42.75 billion yuan recorded in 2021, indicating ongoing challenges [2]. - The company's revenue from smart acoustic products was 262.96 billion yuan, an increase of 8.73%, while the smart hardware business revenue fell by 2.57% to 572 billion yuan [3][4]. Market Dynamics - The decline in smart hardware revenue is closely linked to the slowdown in the global VR market, with analysts noting a slight decrease in VR market growth and challenges in product lifecycle management [3][4]. - GoerTek's high customer concentration remains a concern, with the top five customers accounting for 88.57% of total sales in 2024 [5]. Accounts Receivable and Cash Flow - GoerTek's accounts receivable grew by 43.92% to 17.881 billion yuan, outpacing revenue growth, which negatively impacted cash flow, resulting in a net cash flow from operating activities of 6.2 billion yuan, down 23.94% year-on-year [6]. AI Smart Glasses Development - The company is actively pursuing opportunities in the AI smart glasses market, which is gaining attention but faces challenges such as poor product experience and limited market acceptance [7][8]. - GoerTek is collaborating with Xiaomi on AI smart glasses set to launch in 2025, aiming to compete in the high-performance smart glasses market [8]. - Despite the industry's growing interest, the current market for AI glasses is relatively small, with a projected shipment increase of 210% in 2024, indicating a niche market [9]. Automotive Electronics Focus - GoerTek has also explored the automotive electronics sector, focusing on MEMS sensors and optical modules, but has seen limited success in market promotion and revenue contribution from this segment [10].