Three Squirrels(300783) 每日经济新闻·2025-04-03 14:07Core Viewpoint - In 2024, Three Squirrels (300783.SZ) is focusing on investment plans and advancing its "high-end cost-performance" strategy, achieving significant revenue growth and profitability [1] Financial Performance - Three Squirrels reported a revenue of 10.622 billion yuan in 2024, a year-on-year increase of 49.3%, marking a return to the 10 billion yuan scale [1] - The net profit attributable to shareholders increased by over 80% to 408 million yuan [1] Sales Channels - Offline sales revenue grew by nearly 50%, with offline sales reaching 3.215 billion yuan, a year-on-year increase of 48.62%, accounting for 30.27% of total revenue [2] - The offline distribution revenue saw a significant increase of 80%, while revenue from offline stores grew by only 12.85% to 404 million yuan [3] Store Expansion and Management - As of the end of last year, Three Squirrels had opened a total of 333 offline stores, with 296 being national snack stores and only 37 alliance stores [3] - The company employs a mixed model of franchising and direct management, focusing on franchise stores while using direct stores to set benchmarks [3] Capital Operations and Investments - In October 2024, Three Squirrels announced multiple capital operations, including investments in new brands, supply chain, and offline channels, with plans to invest up to 1 billion yuan in new brand incubation and up to 200 million yuan in supply chain construction [4] - The company is also planning to acquire control or related assets of companies with over 1,800 offline stores [4] New Brand Development - Three Squirrels has established subsidiaries for new brand incubation, focusing on pet food and coffee products [5] - The company aims to enhance its supply chain capabilities, including plans to expand into Southeast Asia [5] Strategic Goals - The company is planning to go public in Hong Kong to support key investments in global supply chain layout, digital capabilities, and offline channel expansion, while optimizing its capital structure [5] - Three Squirrels is committed to a "high-end cost-performance" strategy and a "full-category + full-channel" layout, aiming for a cohesive operational approach [6]