Group 1 - The core viewpoint of the article highlights the significant rise of the "Guzi economy," with Pop Mart's market value reaching a new high of 210 billion HKD and its stock price increasing tenfold since 2024 [1][2] - The "Guzi" refers to merchandise derived from anime, games, novels, and trendy toys, which has gained traction among young consumers, leading to a cultural consumption wave [2][3] - The emotional connection young people have with characters drives the value of "Guzi," as they are willing to pay high prices for items that represent their favorite characters [3][8] Group 2 - The "Guzi economy" is characterized by a growing number of businesses entering the market, with over 2.72 million new registrations in 2024, reflecting a year-on-year increase of over 40% [9] - The market for "Guzi" is projected to reach 168.9 billion CNY in 2024, a 40.63% increase from 2023, and is expected to grow to 308.9 billion CNY by 2029 [8][9] - Despite the growth, many new "Guzi" stores face challenges, including high operational costs, intense competition, and changing consumer behavior, leading to a significant number of store closures [12][13] Group 3 - Major brands like Miniso and Pop Mart are actively participating in the "Guzi economy," with Miniso reporting a 50% increase in sales in the second quarter of 2024 for its anime-related products [18] - Pop Mart's overseas revenue reached 5.07 billion CNY in 2024, a staggering 375.2% increase, indicating a strong international market presence [20] - Both companies are focusing on product innovation and IP collaborations to enhance their market position and cater to the growing demand for "Guzi" products [21][22]
泡泡玛特、名创优品们，能让“谷子经济”走多远？