EDIFIER(002351) 搜狐财经·2025-04-06 12:56Core Viewpoint - The company, Edifier (漫步者), reported a revenue increase of 9.27% for the fiscal year 2024, with a focus on developing advanced AI headphone products while facing challenges in the traditional TWS headphone market [1][2][3]. Financial Performance - The company achieved total revenue of 294.33 million yuan, up from the previous year [1][2]. - The net profit attributable to shareholders was 44.92 million yuan, reflecting a 7.06% increase year-over-year [1][2]. - The revenue from headphone and headset products was 184.10 million yuan, a growth of 2.79%, while the sound system products saw a revenue increase of 20.39% to 99.66 million yuan [1][2]. Product Development and Market Strategy - The company is focusing on the development of AI headphones, with new products featuring real-time translation capabilities [4]. - The slowdown in headphone business growth is attributed to a strategic shift towards non-in-ear headphones, leading to insufficient updates in traditional mid-to-low-end TWS models [3]. - The company plans to reintroduce mid-to-low-end models to regain market share lost in the previous year [3]. Market Position and Future Outlook - The company aims to break the 30 billion yuan market capitalization barrier, currently valued at 12.57 billion yuan, indicating a potential 58% increase [7]. - The demand for open-ear headphones is rising, and the company has launched over ten related models in 2024 [5]. - The company maintains a focus on its core business and believes that solid performance will lead to increased market value [6]. Investor Relations and Market Sentiment - The company acknowledges the impact of macroeconomic factors on stock price fluctuations but emphasizes its commitment to improving product development and sales performance [6]. - Despite strong financial results, the stock has seen a decline of 30% from its peak, raising concerns among investors [7].